4 Steps To Get Started In Digital Marketing

If you’re just starting out in business, it’s important to get started on the right foot with your marketing. Digital marketing can be a great way to reach new customers and grow your brand. But where do you start? This guide will walk you through the basics of getting started in digital marketing. You’ll learn what tools and strategies are available to you, and how to put them into action. So don’t wait any longer – get started today!

Step #1 Create a Google My Business Account (Free)

Google My Business (GMB) is basically what puts your business on the map in the digital world. This platform is a free listing service that allows businesses to control how they appear on Google Search and Google Maps. When customers search for your business on Google, your Google My Business listing will show up, complete with your business name, address, phone number, hours of operation, and more. Plus, potential customers will be able to see reviews and ratings from other customers, helping them to make an informed decision about whether to do business with you. In today’s online-dominated world, having a strong Google My Business listing is essential for any business that wants to succeed.

Google My Business Checklist

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  Create an account at https://www.google.com/business/
  
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  Add the following info: address, area of service, phone number, services provided, and website.
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  Write a description of your business detailing what you offer, who is it for, and your unique value proposition.
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  Upload images about your business.
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  Collect reviews

Step #2 Create a Website (Paid)

There’s no question that having a website is important for businesses in today’s digital age. Google search is often the first place people look when they’re searching for a product or service, and if your business doesn’t have a website, you’re likely to miss out on potential customers. In addition, having a website helps to build trust with potential customers and gives you a platform to showcase your products and services.

When it comes to creating a new website, there are a few different options available. At Primate Digital, we like to use WordPress. WordPress is highly customizable, so you can create a website that is truly unique. It is also backed by a large community of users and developers, so you can always find help if you need it.

Website Checklist

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  Pick a website platform we recommend WordPress: https://wordpress.com/
  
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  Find an available domain for your business.
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  Gather the main information that you share about your business.
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  Design your website using Elementor: https://youtu.be/CXopgNU2sNY
  
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  Share it with the world!

Step #3 Create Social Media Accounts (Free)

Social media platforms like Facebook and TikTok can be a great way to connect with potential customers and promote your business. By creating an account and posting regularly, you can reach a large audience quickly and easily. In addition, social media platforms provide opportunities for customers to interact with your business and give feedback. This can help you to improve your products or services and build customer loyalty. Social media can also be a useful tool for troubleshooting problems or responding to customer inquiries. Overall, using social media is a great way to connect with potential customers, promote your business, and build customer loyalty.

Social Media Account Checklist

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  Determine which social media platform your target audience uses.
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  Create a business profile.
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  Add relevant information about your business.
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  Create content pillars (main topics areas about your business) these topics should educate, entertain, and generate credibility.
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  Sign up on Canva to start creating content for free: https://www.canva.com/
  

Step #4 Online Advertising (Paid)

While online advertising may seem like a daunting task, it can actually be a great way to grow your business. Creating online ads allows you to reach a wider audience than traditional advertising methods, and you can target your ads specifically to the people who are most likely to be interested in your product or service. Additionally, online advertising is relatively inexpensive, so you can reach a large number of people without breaking the bank. And finally, online ads can be tracked, so you can see how many people are clicking on your ad and how many of those clicks turn into sales. When done correctly, online advertising can be an extremely effective way to grow your business.

Advertising Checklist

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  Determine what are your goals (awareness, sales, sign-ups, traffic)
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  Chose a platform that aligns with your goals. Here are some examples: Awareness and web traffic – Facebook/Instagram, tiktok, Pinterest. Sales and sign-ups – google ads.
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  Come up with a budget taking in consideration how much a customer is worth and cost per acquisition industry standards. You can find some industry standards in this website: https://bit.ly/3oSiNPw
  
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  Hire an expert to run your ad campaigns.
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  Optimize and scale!

Congratulations, you’ve taken the first step in starting your digital marketing journey! We hope that with this short guide you were able to determine which step to follow next. In case you need help in your digital marketing journey, we are here to help! Pur team is able to help you create a website, set up social media accounts, and get started with online advertising campaigns that will reach your target market. We look forward to helping you grow your business in the digital world!